Benesch is a law firm that I re-branded into a more modern and clean feel. I started with designing the logo, where I incorporated a pillar into the mark. My objective was to create a logo that exuded modernity and professionalism. Subsequently, I extended the brand’s identity across various collateral such as advertisements and an identity set. Moreover, I meticulously developed a comprehensive brand style guide to establish clear parameters for brand representation. This brand guide not only ensured consistency but also allowed for seamless expansion opportunities that stayed aligned with the set guidelines.