Dunkin Annual Report
JANUARY — MAY 2023
Project Overview
This typography project presented a compelling opportunity to craft a comprehensive and systematic annual report for a selected company. Opting for Dunkin as my inspiration, I was drawn to its vibrant colors and playful shapes. At the core of the report was Dunkin’s narrative. Dunkin believes what its brand does now will matter tomorrow. This storyline was woven consistently throughout the various spreads, extending seamlessly into the financial data. Drawing from Dunkin’s energetic vibe, I tailored each spread’s layout to reflect the brand’s dynamic feel.
Learning Objective
This project posed numerous challenges, including integrating a playful storyline into a professional annual report. I structured each typographic spread to maintain overall consistency while also infusing each page with a unique and engaging touch.
Typography
Icon Design
Illustration
Organization
Brand Research
Brand Identity
